The Echo F
The arms of the F repeat and fade, like a voice carried from one generation to the next. Each echo is someone passing words on to the person who will pass them on again. The echoes are always ember: the colour of the voice.
Brand and press kit
Two marks, two stories.
Everything you need to use the FIOKA name and marks correctly in articles, reports, posters and partner material. Foundation for Indigenous and Oral Knowledge Archives is called FIOKA for short.
The story circle
People seated in a circle around a fire: the oldest way knowledge has been passed on. Ten people, one fire at the centre. It is our supporting symbol, and wherever you see it, someone is about to share a story.
Download the logo files
Use the SVG wherever you can: it stays sharp at any size. Use the PNG for programs that can't open SVG, such as Word or some social media sites.
| File | On light | On dark | Black | White |
|---|---|---|---|---|
Logo The name on its own. | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG |
Logo with full name (horizontal) Headers, letterhead, email signatures. | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG |
Logo with full name (stacked) Posters, title slides, square spaces. | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG |
Echo F Profile photos and small spaces. | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG |
Story circle Supporting pattern, near the name. | SVG · PNG | SVG · PNG | SVG · PNG | SVG · PNG |
Black and white versions are for black-and-white printing, stamps and embroidery, or for use on a dark photo.
Colours
Night #1E2321
Text, and the logo on light backgrounds
Paper #F6F0E4
Print and documents; the logo on dark backgrounds
Ember #C4502E
The F's echoes and the fire. Always this colour.
Deep ember #A9401F
Links and small accent text
Ochre #D6A13E
Second accent: charts and tags
Ash #6F6A61
Captions and quiet text
How to use the marks
- Write the name as FIOKA, or in full as Foundation for Indigenous and Oral Knowledge Archives. Write "and", never "&".
- Use the files as they are. Don't redraw, stretch, rotate or recolour them, and don't add shadows or effects.
- Don't place the logo on a busy photo. Use a calm area, or the white version.
- Leave clear space around the logo at least as wide as the stem of the F, and don't use the story circle as a second logo.
- Please don't suggest FIOKA endorses or partners with anyone without our agreement.
Questions, or need another format? Write to contact@fioka.org.